Your description doesn’t need a thousand words. The excerpt from this seller's successful laptop listing (over 150 sold) shown below is a perfect example of the kind of fast-moving writing that makes sales. People who have the time will actually read it rather than falling asleep on the back button. It also makes your writing seem to move faster. It encourages them to quickly decide to buy your product. This kind of writing is great for buyers in a hurry, as they can quickly see your most important points in your headings and lists.

Separate the sections of your description with headings.Limit all paragraphs to three sentences or less.Keep all the points in your lists short-no more than one sentence each.Hold their attention by doing the following: Make It Easy to Skim and Readĭense writing makes your readers glaze over. Here’s how to write an eBay description that converts visitors into buyers: 1. A good description closes the deal by answering questions and building excitement. A good listing title and great photos might get your listing views, but they can’t always make the sale alone.